The company leverages the benefits of superior interactive technology at an affordable cost to provide the health, sports and fitness industry with fully integrated, commercial-grade virtual reality-enhanced cardio fitness systems that are revolutionizing indoor exercise. Interactive Fitness Holdings® was founded in 2009 with the mission of satisfying an exerciser’s need for an engaging and effective cardiovascular fitness experience. More details about the launch, timing, pricing and other parts of the new company will be made available on November 16 at About Interactive Fitness Holdings® We will be shipping new finished bikes within 2 weeks.” “The IFH team is committed to provide unprecedented innovation and reliability for commercial interactive fitness products. “Bikes coming from IFH will have been refined and will offer significantly improved reliability,” noted Brian Button. IFHs second priority is to reintroduce Expresso’s bikes to the market. Special pricing will be offered on these plans until December 31st to help customers transition to IFH. “We will be launching service plans for Expresso’s loyal customer base to support their bikes. “We are celebrating a new business model, new life and the continuation of the Expresso vision,” said Mark Urlage, Vice President of Sales for IFH. IFH plans to offer steep discounts to customers that put their bikes under service contracts immediately. IFH support services will include parts and full service contracts. “We will assure that there is no interruption of these services.” “Owners should also know that IFH will maintain the networked servers at which provide bike connectivity,” Brian added. Service and parts products will be defined, priced and available within a week of this announcement” IFH is taking on this role, starting immediately. “Their owners want to know that there is a financially sound organization committed to providing the staff, parts, procedures and services needed to support those bikes. “There are over ten thousand Expresso bikes installed,” said Brian Button, CEO of IFH. IFHs first priority will be to develop and deliver support services for the installed base of Expresso products. This is a terrific platform on which to build. “Expresso built a disruptive product line which was embraced with great enthusiasm by the commercial market. “Acquiring the Expresso technology is the first step,” Bill continued. “The commercial market is just as exciting but lacks a compelling range of products with sound financial support IFH will bring breakthrough solutions to commercial fitness facilities in the US and around the world.” “Products like Wii Fit and Dance Dance Revolution have demonstrated a large and growing consumer market for interactive fitness products and services,” said Bill Stensrud, Chairman of IFH. These products are being re-launched as the Expresso line by Interactive Fitness Holdings. (November 10, 2009) – Interactive Fitness Holdings® (“IFH”), announced that it had acquired the assets and intellectual property of Expresso Fitness as part of a larger strategy to acquire, organize and deliver a wide range of interactive fitness solutions to commercial customers. Get access to everything we publish when you
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