![]() You can have between 3 to 20 of these ads in a sequence, mimicking the experience of tapping through a friend’s Snapchat Story. Story ads on Snapchat are single image or video ads-but in a series. In fact, manual campaigns should be your focus, and think of dynamic ads as the icing on the cake. You still need to review analytics, test new strategies, and, yes-run human-created ad campaigns, too. Don’t rely on dynamic ads as a “set it and forget it” format. Running one automated campaign is not an advertising strategy. To have collected targeting data for at least 1,000 Snapchat ad users in your Snap Pixel.įrom there, you can set up the campaigns for either retargeting or prospecting goals, depending who you want to reach, and Snapchat handles the rest.Ī word of caution: Automated ads sound like a good idea since they’re so easy, and often, they’re a great addition to your advertising strategy.One of: View Content or Page View (to track product page visits).The following fields correctly installed within your Snap Pixel:.A product catalog added to Snapchat Ads Manager.Once you upload a product catalog, Snapchat can automatically create dynamic product ads for you. Ad specificationsĬall to action/attachment options: 4 featured product tiles Copy specsĬall to action: Default is “Shop Now” on the product tile row Product tile specsĪttachment: URL for each featured product image (can use the same URL for all 4, if desired) 3. Take full advantage of the Collections format by installing Snap Pixel, which captures actions on your website-like purchases, products viewed, add to cart, and more-to optimize ad targeting and spend. It goes without saying that the landing pages for your products should be mobile-optimized: Prioritize speed over everything else. ![]() When someone taps a product tile, they’re taken directly to your product page for a quick and easy checkout. Plus, they reached a new audience: The coveted 13-17 female demographic they couldn’t capture on other platforms, which made up 29% of ad conversions in this campaign. As a result, they achieved a 600% return on ad spend (ROAS) and cut their cost per purchase in half compared to their previous Facebook campaign. Kitsch communicated the value of their hair-drying scrunchie quickly and simply with this video ad and listed their 4 most popular scrunchies in the product tile section. These ads showcase your products in a video or picture and allow you to feature 4 clickable product tiles along the bottom. ![]() You can add it manually, or connect to Shopify - or many other platforms - for live syncing (recommended). To use this format, you need to upload your product catalog to Snapchat Ads Manager. Collection adsĬollection ads are used for ecommerce sales conversions. ![]() Ad specificationsįile type: MP4, MOV, JPG, PNG (can also be a GIF if exported as a MP4 or MOV format!)Ĭall to action/attachment options: Link to your website, app, a longer video, or a Snapchat AR Lens Copy specsĬall to action: Choose the text, Snapchat will place it over your ad 2. Keep it short and fast-moving to prevent users from skipping it: Anywhere from a few seconds to about 10 seconds is the ideal balance for communicating your message while maximizing views. Mix and match these with any of the other ad types below.Īnd while you can create a 3 minute ad… don’t. These ads are the “bread and butter” format that should be part of every campaign. Any photo, GIF, or video can be an ad.īeauty brand Wella earned a 600% lift in consideration intent with a series of simple video ads, combined with a longer Story ad. These ads look like organic Snapchat content and are a great format for many objectives, from brand awareness to driving a specific action. There are 7 Snapchat ad formats, each with a wide range of creative possibilities. There are two exceptions to this: Lens AR and Filters ads, which are sponsored elements people use in their own content. They range from 3 seconds to 3 minutes long, and must be in a 9:16 aspect ratio with a minimum resolution of 1080px x 1920px. Snapchat ads are full-screen, unobtrusive ads that users see sandwiched between organic content.Īds on Snapchat can be an image or video. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |